Programme
To make the most out of your time at Small Business 2.0, we’d recommend attending between 3 and 6 sessions, then use the rest of your time networking. As well as a great group of incredibly knowledgeable exhibitors, take the time to speak with fellow delegates, presenters and staff. Its often during these networking sessions, speaking directly with people in similar situations to your own that you’ll find solutions and new ways of working that will make a big difference to your business.
Time
Stream One “Introducing…”
Stream Two “In Depth”
09:00
Exhibition opens.
10:00 - 11:15
Introducing Search Engine Optimisation
Performing well in search engines such as Google is vital if your internet efforts are to succeed. Will Wynne of ArenaFlowers.com takes a practical look at the basics of optimising your website and answers your questions.
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Performing well in search engines such as Google is vital if your internet efforts are to succeed. Will Wynne of ArenaFlowers.com takes a practical look at the basics of optimising your website and answers your questions.
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Download audio (including introduction by Dan Wilson)eBay for Small Businesses
It’s been a year of change for eBay sellers but the marketplace remains the biggest online ecommerce outlet for small businesses. Richard Ambrose and Rafael Orta of eBay UK explain recent developments and take your questions. An unmissable session for anyone selling seriously on eBay.
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It’s been a year of change for eBay sellers but the marketplace remains the biggest online ecommerce outlet for small businesses. Richard Ambrose and Rafael Orta of eBay UK explain recent developments and take your questions. An unmissable session for anyone selling seriously on eBay.
Download presentation Download audio (including introduction by Emma Jones)11:15 - 12:00
Email Marketing
Staying in touch with your customers using email is a cheap and easy way of attracting repeat and return customers. DotMailer explain how you can set up a mailing list, create and send emails that really work and stay on the right side of the law.
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Staying in touch with your customers using email is a cheap and easy way of attracting repeat and return customers. DotMailer explain how you can set up a mailing list, create and send emails that really work and stay on the right side of the law.
Download audio Royal Mail Keynote Presentation
Does your business attract browsers or buyers? Learn how to communicate with your customers and fulfil their orders in a way that puts them in control and grows your business success. Tim Garrett GM Home Shopping Royal Mail
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Does your business attract browsers or buyers? Learn how to communicate with your customers and fulfil their orders in a way that puts them in control and grows your business success. Tim Garrett GM Home Shopping Royal Mail
Download presentation Download audio 12:00 - 12:45
Online Safety and Security for Small Businesses
Tony Neate, Managing Director of Get Safe Online, looks at the online safety and security risks that could affect a small business and how you can protect yourself. Equip yourself with the knowledge you need to keep your business safe and secure.
Tony Neate, Managing Director of Get Safe Online, looks at the online safety and security risks that could affect a small business and how you can protect yourself. Equip yourself with the knowledge you need to keep your business safe and secure.
Introducing Business Blogging
Blogging is a practical and effective way of communicating with your customers, starting the conversation and also a huge boost to your Search Engine Optimisation. Ivan Croxford from BT Tradespace shows you how easily and cheaply you can get started and provides pointers and advice on how to make sure your blogging is a help not a hindrance.
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Blogging is a practical and effective way of communicating with your customers, starting the conversation and also a huge boost to your Search Engine Optimisation. Ivan Croxford from BT Tradespace shows you how easily and cheaply you can get started and provides pointers and advice on how to make sure your blogging is a help not a hindrance.
Download presentation Download audio 12:45 – 13:45
Lunch break & Exhibition.
13:45 – 14:30
Get closer to your customers: user reviews, online communities and Web 2.0
Small businesses are already successfully exploiting online communities such as Facebook and MySpace and other user generated sites to generate leads, sales and communicate with customers. What can you get from Web 2.0? Dan Wilson and an expert panel are here to help you get your share of the action.
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Small businesses are already successfully exploiting online communities such as Facebook and MySpace and other user generated sites to generate leads, sales and communicate with customers. What can you get from Web 2.0? Dan Wilson and an expert panel are here to help you get your share of the action.
Download presentation Download audio PayPal for Small Businesses
PayPal is familiar to millions as eBay's payment system, powering transactions on the marketplace. But PayPal can help you with off-eBay sales and help you take payments directly on your website. PayPal's Scott Gray will guide you through PayPal's portfolio of products and services and answer questions.
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PayPal is familiar to millions as eBay's payment system, powering transactions on the marketplace. But PayPal can help you with off-eBay sales and help you take payments directly on your website. PayPal's Scott Gray will guide you through PayPal's portfolio of products and services and answer questions.
Download presentation Download audio 14:30 – 15:15
The Importance of a Professional Website
Having a professional, effective website is a critical centerpiece to your online activities and yet many small business people are unhappy with the results they're getting. Stuart Fuller from Easily.co.uk will look at quick and easy ways you can turn your website from a web backwater to a bustling beacon for your business.
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Having a professional, effective website is a critical centerpiece to your online activities and yet many small business people are unhappy with the results they're getting. Stuart Fuller from Easily.co.uk will look at quick and easy ways you can turn your website from a web backwater to a bustling beacon for your business.
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Amazon for Small Businesses
With lots of eBay sellers diversifying their operations and now selling successfully on Amazon, find out what you can get from this fast expanding marketplace with Amazon's Matthew Henderson. If you're already selling online or want to start, this session isn't to be missed.
With lots of eBay sellers diversifying their operations and now selling successfully on Amazon, find out what you can get from this fast expanding marketplace with Amazon's Matthew Henderson. If you're already selling online or want to start, this session isn't to be missed.
15:15 – 16:00
Ecommerce: Start selling online
James Scott of ecommerce consultants ChannelAdvisor takes a 'helicopter view' of the ecommerce landscape. What are the hot trends? Where should you be investing your time and effort? With ecommerce scheduled to grow every year up to 2012, James explains how you can stake your claim.
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James Scott of ecommerce consultants ChannelAdvisor takes a 'helicopter view' of the ecommerce landscape. What are the hot trends? Where should you be investing your time and effort? With ecommerce scheduled to grow every year up to 2012, James explains how you can stake your claim.
Download presentation Download audio Moneybookers for Small Businesses
Learn about taking payments using Moneybookers, one of the leading online payment providers. Whether you're an online trader, or a local business, and want to enable your website to take payments, Moneybookers show you how.
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Learn about taking payments using Moneybookers, one of the leading online payment providers. Whether you're an online trader, or a local business, and want to enable your website to take payments, Moneybookers show you how.
Download presentation Download audio 16:00 – 16:45
Introducing Online Advertising
Advertising on Search Engines is an effective way of building awareness of your business and services. But as with anything new, it can be difficult to get right. Cedric Chambaz from Microsoft shows you the basics to help you get started.
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Advertising on Search Engines is an effective way of building awareness of your business and services. But as with anything new, it can be difficult to get right. Cedric Chambaz from Microsoft shows you the basics to help you get started.
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eBay Surgery
eBay, the world's largest online marketplace, has changed dramatically in the past year. Pose your questions to our expert panel as you get to grips with recent changes and find ways to increase your selling success on eBay.
eBay, the world's largest online marketplace, has changed dramatically in the past year. Pose your questions to our expert panel as you get to grips with recent changes and find ways to increase your selling success on eBay.
Panel: Sue Bailey and Chris Dawson from Tamebay and eBay PowerSellers, Trevor Ginn from Vendlab and Denise Hogue from Terapeak. Chaired by Dan Wilson.
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16:45 – 17:30
Sounding Off: Podcasts as a Marketing Tool
Every small business could harness podcasts (audio downloads) as a marketing tool. Podcaster and small business expert Alex Bellinger of SmallBizPod demystifies podcasting and explains how you can start sounding off.
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Every small business could harness podcasts (audio downloads) as a marketing tool. Podcaster and small business expert Alex Bellinger of SmallBizPod demystifies podcasting and explains how you can start sounding off.
Download presentation Download audio SEO Surgery
Confused by keywords? Miffed by meta tags? Don't know your Alt Text from your elbow? Our expert panel is on hand to answer your questions on anything relating to Search Engine Optimisation. Chaired by Dan Wilson
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Confused by keywords? Miffed by meta tags? Don't know your Alt Text from your elbow? Our expert panel is on hand to answer your questions on anything relating to Search Engine Optimisation. Chaired by Dan Wilson
Download audio 17:30
Exhibition passport competition prize draw.
Winners announced in Exhibition Hall.
Winners announced in Exhibition Hall.
18:00
Exhibition Closes
